With a short amount of time and brutal competition, playing around with unproductive internet marketing techniques is inadvisable. Having experience along with research, I present to you 5 online marketing methods for attorneys that you ought to keep away from..
1. Flash Only Websites – Search engines like Google, Bing, and Yahoo don’t read flash well. This means your gorgeous, flash website will not come up in the serps (search engine results pages) when people are searching for your services. Which is simply too large a market to cut yourself out of. Adding a couple of flash components on certain parts of your law firm’s website can be alright (I would advise getting a specialized Seo to look over the flash implementation to make sure), but do not build the whole website in flash.
2. Leaving Spam Comments – Comment spamming calls for linking to your firm’s website by making useless comments on various other legal sites, blogs, and content. From a technical viewpoint, this is a fruitless endeavor. Nearly all or your comments will probably be moderated by the author and never displayed. Those spam comments that do make it through will probably be “nofollowed” which means the search engines won’t offer you credit for the inbound links. In the event that you make a worthless, general comment, it isn’t very likely people will bother to visit your website making your efforts a total waste.
3. Not Watching Your Firm’s Name – With the arrival of Tweeting, Facebook, and real-time social sharing, not being able to keep tabs on your law firm’s identify online is a significant mistake. I shouldn’t have to explain to you that your law firm’s reputation is considered one of, if not the most, essential assets you have as a lawyer. It’s important that you construct notifications so that you recognize when your name is published and can react competently. Using a free service such as Google Alerts enables you to set up automatic emails that will be provided when content is released on the web about you or your law firm.
4. Failure To Understand Your State Bar Marketing Guidelines – I don’t have to inform you that law firms are held to a distinct standard regarding honest advertising. Due to the fact that each state bar determines it’s own ethics regulations, it’s important that you take the time to find out what is permissible and what is not. Don’t give this critical task to a marketing firm, it is not their bar license at risk if something goes wrong.
5. Not Utilizing An Analytics Program – If you are not measuring the effectiveness of your legal website with a no cost, robust analytics software such as Google Analytics, than you aren’t going to be able to play with the big boys. In order to progress, mature, and make vital modifications to your approach you will certainly need to know what has transpired, what exactly has worked, and what has not. You cannot accomplish this without using an analytics application. There is no reason not to work with one considering one of the very best ones out there, Google Analytics, is 100 % free. Get this setup right now and take twenty minutes to study how to make use of it.
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